So, you’ve spent a lot of time and effort on designing a fabulous website and you've put in the work to make sure that your product or service is high quality and competitive - then why isn’t your site getting more traffic? As a marketing agency based here in Essex, we see a lot of websites climb to the top of the SERPs and generate a lot of traffic.
There are around 400 million active websites out there at any given time - which means that it can be easy for yours to get lost in all the noise. In this article, we’ll take you through five simple but effective ways of driving traffic to your site today:
Spread the word
OK, this one is kind of stating the obvious but, it still deserves a mention. Advertising is incredibly important - and is about so much more than just chucking money at the wall and hoping that it sticks. These days, social media advertising or PPC (pay per click) is an incredibly affordable and effective way of sending potential customers to your website - but only when it’s done right. Before beginning your advertising campaign, you first need to successfully profile your customer. This involves figuring out the kind of person who is likely to buy your product or service - who they are, what they do for a living and what their interests are - this will allow you to target the right people at the right time through your advertising.
While online advertising is extremely effective (and extremely popular), if your business serves a local area, such as a store or a restaurant, don’t under-estimate the power of local newspaper advertising. In many cases, local newspapers are free and, therefore, have the potential to reach a huge number of people in a given area.
When putting together your advertising campaign, try to keep your messaging short and concise while including the following:
Acknowledgement of the customer’s pain point(s)
Offer a solution to the pain point(s)
A strong call to action which should be kept in view at all times
We know that social media offers some great opportunities for advertising - but that’s not nearly enough. In order to make social media work for you, you need to be engaging properly with your followers. Many marketers make the mistake of posting salesy stuff a few times a week and calling it good, even though this is usually a complete waste of time. To get the best out of your social media, you need to be posting relevant, thought leadership content which resonates with your readers. You also need to be engaging daily with your followers to answer questions, accept feedback and find out what makes them tick.
Read all about it
If you’ve paid due diligence to your website, it most likely already includes a blog section featuring great articles which you are sharing on your social media (you are sharing them on your social media, right?) While this is great, you can take your blog-life to the next level and drive lots more traffic to your website through guest blogging. Spoiler alert - guest blogging is not a ‘quick fix’, it takes time and effort to begin with but pays dividends in the end. Start by sourcing some businesses which operate at a tangent to yours (rather than those which may be competing with you) and then open a dialogue through social media before making an approach to offer your guest blog post. Guest blogging is a great way of gaining traffic by ‘piggybacking’ followers from another site and, so, is well worth putting in the work to gain new contacts. By the way, this works both ways - inviting others to guest on your blog can help you to build credibility and trust and, therefore, get those all important customers racing to your checkout.
Take care of the tech
If you’re looking to get more people visiting your website - and getting them to stay there - you need to pay very close attention to your technical SEO. Technical SEO is the term used to describe all the bells and whistles which make your site run effectively and smoothly, such as loading speed and ease of navigation. In 2021, internet users have incredibly short attention spans and, if your site is slow or complicated, people are likely to simply scroll away. It’s a good idea to invest in a professional site audit which will highlight any areas which could use some work and, you should always perform regular checks to make sure that everything is running as it should be.
In the grand Schema of things
Our final point is an important but much overlooked one - Schema Microdata. The what? I hear you cry. This is a kind of microdata which makes it easier for search engines to find, interpret and understand the information on your web pages in order to deliver the most relevant results to searchers. This is, of course, super important as a significant amount of traffic is derived from search engines, particularly of course the Gods of the world wide web, Google. This simple but effective factor for your website can improve your click through rate and, also, result in improved rich site snippets.
Gaining increased traffic to your website is most definitely a marathon, not a sprint. Your website is, essentially, the shop window of your business and is often the first impression that a customer has of your business. For this reason, it’s incredibly important to make sure that your site is working perfectly at all times and that it’s easy to navigate. In addition, once you get into the habit of engaging with your followers on social media, you’ll find that your profile and traffic will both automatically improve.
If you’re interested in increasing your website traffic, please do get in touch with us here and we’ll see if we can help!