We'll help you tell the world why your property brand matters.
Defining your property brand and why you matter to the world shouldn't be left to chance. It requires a curious bunch of creative and strategic thinkers to lift the bonnet and get their hands dirty in order to craft beautifully effective brands, property brands with the power to move people emotionally.
Creating an authentic brand for your property business or development will deliver competitive advantages for your business that will help engage and stimulate the actions you desire from your audiences.
Products are made in a factory, brands are created in the mind.
Any branding project needs a dedicated roadmap to success and this starts with a Brand Discovery Workshop. These workshops are interactive designed to lift the bonnet and get to grips with your property brands 'Why' and 'How' enabling us to release your property brands full potential across touch points and elements including logo design, signage, brochure print and responsive website design.
This strategic approach will accelerate your website development, gather critical insights and data analysis, build consensus among stakeholders and it will help avoid nasty surprises further down the development path.
The property industry is dynamic, competitive and results driven.
Developers and property professionals are looking for property branding specialists that can offer sector-specific expertise. As a property branding agency, we've built a strong reputation working with companies in the professional, investment and estate agent markets. From single residential and commercial builds to huge town centre rebrands, we've worked with a host of well- known names in the sector:
- Town centre development: Braintree Council
- Residential Development: Springwood Development
- Commercial Development: Oxford Innovation Centre
- Estate Agent: MyRock, Estate Agents, Essex
Our property market branding services
Brand Naming & Identity
Smart developers and construction companies are concentrating on the branding of their new-builds to really cement their place in a crowded market. Consumer tastes are always changing - so the branding of a building can make all the difference in selling an experience rather than just a unit. From the naming of the build, to logo design, colour schemes and visual style - this can be integrated into both online and offline marketing of the development.
Property Brochure Design & Print
Consumers are increasingly buying into lifestyles and sceneries, so it’s important that your brochure is striking and compelling to your audience. With our branding design and messaging, we design complete brochures that can be developed for both digital download and print.
Property web design
We can further optimise the online process by building a website, with a user-friendly functionality that will ultimately generate leads and sales. We have in-house expertise to leverage search engine results with SEO-optimised content, as well as the ability to run PPC campaigns to drive additional traffic.
Social Media Content Marketing
You might have your message refined already - but how do you get the message out there? With beautiful branding and a suite of branding materials, we can help you map out a plan to connect it to your audience through a brand campaign. We can help build a website that is SEO-optimised and drive quality traffic through an effective PPC campaign to dedicated landing pages. There are other intelligent marketing strands that will give you the edge in the competitive market - such as targeted social media advertising. We can also setup marketing channels - such as social media channels - and use content marketing effectively to amplify your results.
From the complete branding of a new-build to full-fledged branding campaigns, we've supported some of the biggest property, construction and estate agent businesses across the UK. We can help you to:
- Generate quality leads that will convert into buyers
- Increase interest and occupancy (either through rental or sales)
- Retaining and nurturing your existing portfolio