Packaging an icon
To die-hard Bowie fans, Geoff MacCormack needs no introductions. The acclaimed writer/producer toured and recorded albums with childhood school friend David Bowie during the ’70s, as the icon’s backing vocalist, percussionist, dancer and mime artist. The pair circumnavigated the world by ship, train and land due to Bowie’s reluctance to fly. It was during this time that Geoff took a series of iconic photographs of his childhood friend.
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HOW WE HELPED
Geoff approached Shout to create a brand for the Geoff MacCormack collection. We carefully crafted an e-Commerce website and minimalist packaging to showcase his collection of iconic David Bowie photographs.