Observatory Opticians is an award-winning independent optical group with practices throughout the South East. They provide a range of stylish frames and premium eyewear brands to their customer base. Observatory’s marketing team approached Shout to design a fresh look for their product packaging and stationery suite. We also created a promotional campaign for a series of open days, while building awareness around their premium eyewear brands.
Hailing from the sunny coast of California, SALT uses the finest custom materials and Japanese craftsmanship to create its premium eyewear. Proud to stock this exceptional brand, Observatory approached Shout to promote their latest collaboration.
Observatory stocks an extensive range of Tom Ford Optical frames and sunglasses. To promote the designer brand, Shout created a campaign which included stunning posters and flyers to raise awareness of the range in store.
A special open day was created to promote Observatory as a stockist of the full Ray Ban collection. Shout designed a range of promotional leaflets and posters to advertise the event.