Chambord, the iconic French raspberry liquor produced in the Loire Valley, was made famous for being the key ingredient in the time-honoured French Martini. Creative event agency, Wholehearted, created two innovative pop-ups to showcase the classic liquor and called upon Shout’s design skills for the graphical elements of both events.
To create the graphic backdrop to the innovative pop-up events, 'À la française'.
Shout's team carefully borrowed elements from Chambord’s iconic branding and colour palette to create eye-catching backdrops to these events, which included stunning stair and mural designs. The brief was a fun reminder that graphic design is not always digital or permanent. Shout worked on location with Wholehearted to transform the Dalston Roof Park and the Le Crown & Cactus pub for these fun and retro pop-ups that celebrated the classic liquor in style.