Clincase is on a mission is to provide safe and reliable electronic patient data collection software for clinical trials, to support the development of medicines and cure for human sickness and diseases. It is a worthy mission and one our team was eager to support by rejuvenating their brand, ensuring they remained fresh and modern.
The world of clinical trials and data management is highly complex. Clincase helps their clients handle these with elegance and ease, but this was not reflected in the original branding. We needed the new branding to clearly reflect how Clincase’s powerful technology solutions can be pieced together to simplify the most complex of tasks.
Through our Brand Workshop we identified Clincase’s core values and pulled out what really made the business unique. Our branding concept was then based on Clincase’s mission to make the most complex of data tasks simple. We created simple geometric shapes to represent each of the features that integrate into one powerful solution. Our creative design team created a brand identity system to truly reflect Clincase's vision and stance in the market.