Senior Creative Copywritter
Ant is a copywriter with over 25 years experience of in above and below-the-line marketing and advertising. He has worked for several leading London Agencies as Creative Director specialising in brand creation and repositioning. FMCG clients include The Coca Cola Company, Premier foods (Hovis ) Danone (UK launch) and Mizkan (Sarson’s vinegar and the launch of Branston’s sauces).
Internationally he has worked on global positioning projects for US and China for brands that included Skippy Peanut Butter and (the legendary) SPAM®Chopped Pork and Ham and Muscle Milk Protein.
Government and Local authority experience include extensive work rostered for the Welsh Assembly Government. Projects included Welsh Inward Investment, Wye Valley Tourism, the Branding of Swansea Bay, and the branding of the Welsh Coastal footpath. In addition, he has worked on the creative for Transport for London and as a consultant on Government brands that include Red Tractor, the British Food Assurance Marque,( co-ordinating with DEFRA, and the NFU) and Forestry England including its rebrand from the Forestry Commission.