Oxford Innovation
Building a brand and branding a building
Overview
The Innovation Centre is the focal point for the University of Essex’s Knowledge Gateway; a research and technology park situated on the vibrant campus. It was built to support 50 start-up businesses, providing office space and research expertise. Shout was commissioned to create the brand for this important new development.
The challenge
Starting with a brand discovery workshop, we crafted their brand identity and guidelines, equipped with a logo, brochure, plus promotional assets for their online marketing.
Our solution
One of our basic principles of the project was to integrate the graphics into the structure of the build, with brand identity greeting visitors. With a new colour pallet, icons and textures – the definitive feel of the brand was weaved throughout the interior design.
