Observatory Opticians is an award-winning independent optical group with practices throughout the South East. They provide a range of stylish frames and premium eyewear brands to their customer base.
Observatory’s marketing team approached Shout to design a fresh look for their product packaging and stationery suite. We also created a promotional campaign for a series of open days to help create greater awareness around their premium eyewear brands.
Shout's design team developed a clean, modern look for the 'SALT' collection promotional material, using a muted colour palette and subtle references to the South East coast.