We choose to engage Shout Design after a tender process with many agencies, to create a brand identity for our new £30 million regeneration project in the heart of Braintree. Shout took us through their branding process which involved a strategy session with all our key stakeholders. The resulting brand and identity they created hit the brief and was well received by the stakeholders. We believe it will also attract inward investment once the re-development has been completed. Shout are a great team to work with, professional throughout and we can highly recommend them as a first class brand/marketing agency. Braintree District Council - Victoria Square
Victoria Square
Braintree District Councils Manor Street regeneration project
Overview
Like many councils, Braintree has faced tough financial challenges as the funding of local council services continues to dwindle. This creates a significant challenge, as the district is on track to grow significantly with the expected construction of 15,000 homes between now and 2033. Braintree council called on Shout to create a brand identity for a £100million regeneration project designed to secure the outside investment they so desperately need.
The challenge
Braintree came to Shout with their plan for the regeneration of Manor Street, a project including the construction of homes, a hotel and bus interchange, additional car parks, and a Livewell health club. A compelling brand identity, that would tell the story of Braintree's evolution, was essential.
Our solution
Shout began by creating a focus group of local residents, businesses and council members. We ran our popular Brand ‘Discovery’ Workshop and unearthed ideas on names and the core of the brand's personality, tone of voice and potential design direction. Our resulting designs drew heavily on Braintree's heritage as a textile town, where we borrowed and repurposed patterns from Braintree's Warner Textile Archive, while adding a modern twist. The overall look and feel combined elements of Braintree's history with a nod to the contemporary – a perfect way of signalling to audiences that Braintree is on an exciting evolutionary journey.
